1.- General information.

What is the name of your startup, project, business or company? (required)

Phone:

Your Email: (required)

Contact person: (Name)

What days/hours are you available to contact?

 

2.- The company.

What is your work philosopy?

History of your company:

Mission:

Vision:

Values:

Features: A comparison of the services or products your competitors offer in relation to yours.

A description of the products or services you are offering.

 

3.- Target customers.

 
Who is your customers target? Ex. age, lifestyle, etc.

Socio-economic class of your customers:

Aesthetic tastes (If you know the tastes of customers, detail here, if not, leave it blank.

What do you want to communicate. Why?

Something to highlight that maybe interesing when communicating?

Cost Range of products and / or services:

 

4.- Brand.

 
Where will your logo/brand appear most often?

Main graphic elements that your brand or logo must have (Graphics and / or Text):

kind of design or trends that are unpleasant to you?

Qualifiers associated with your company? Ex: minimalism, elegant, smart, modern, etc.

 

About your brand and personality.

 
What is your target? (men, women, age, hobbies, etc.) What are they like?

How do you want to communicate with your audience and customers?

What brands do you like? Although they are not in your sector, and detail the reasons.

 

How do you want your brand to be?

This exercise will help you decide on brand personality.
Select the adjective that you think best defines your brand.
One selection per row. And remember, you are not talking about the product, but the brand.
How you want people to perceive it. For example: do you want it to be perceived as an expensive or cheap brand? Regardless of what it costs.
 
expensiveneutralcheap

ecologicneutralindifferent about environment

maleneutralfemale

adultneutralchildish

seriousneutralfunny

popularneutralexclusive

localneutralinternational

used by everyoneneutralexclusive only accesible to few customers

colorfullyneutral

elegantneutralcasual

classicneutralmodern

organicneutraltechnology

Define your brand personality:

 
This exercise can help you focus your brand.

What would your brand be if it were:
An animal:

A type of person:

A landscape:

A kind of transport / vehicle:

A color:

A personal object:

 

5.- Competitors.

 
who is your competitors?

Competitors logotypes (format: jpg or png max 4 MB):






 
What brands or logo do you like? Why?

 

6.- Previous Design or Strategies.

 
Have you ever used a logo or design for your brand in the past? (If your answer is yes, attach graphics file)

Please detail positive or negative features, advantages or disadvantages of your previous logo or design.